FMG Design, Inc. » Tags

The Sundance Square plaza is the primary public outdoor gathering space in downtown Fort Worth, Texas and one of the most significant public outdoor gathering spaces in the entire region. The plaza is a functional and aesthetic amenity for the entire downtown area and is an attraction on its own to both local and out-of-town visitors – providing an urban oasis that is actively programmed many days of the year.

Named after the Sundance Kid in Western folklore, it is a popular place for nightlife and entertainment in Fort Worth and for tourists visiting the Dallas/Fort Worth Metroplex. The area includes numerous hotels, restaurants, condos, lofts, shops, museums, bars, clubs, movie theaters, performing arts events, concerts and festivals throughout the year.

As part of this monumental mixed-use project, three new office buildings were designed to frame a plaza with streetscape in the heart of downtown Fort Worth. The Commerce building is five stories tall with 74,000 square feet, including 17,000 square feet of ground floor retail and restaurant space. The top floors have access to terraces on two sides of the building. The Westbrook building, sited at 425 Houston St., is approximately 80,000 square feet on six floors, including 12,393 square feet of ground-level retail space. Both The Commerce and The Westbrook buildings include ground-level retail with Class A office space above. The Cassidy building (approximately 87,000 square feet) is divided into three unique façades, including 12,196 square feet of retail space and six penthouse apartments with terraces that connect to the Sanger Lofts Building.

Featuring highly detailed finishes and architecture, the buildings align with the traditional style dominating Downtown Fort Worth and enhance the existing style, character and ambiance of Sundance Square. The design preserves two historic buildings, the Jett Building and the Land Title Building, and frames a streetscape and plaza the size of one city block, which bisects Main Street.

FMG Design, working with Sundance Square and David M. Schwarz Architects, developed an environmental graphics masterplan for Sundance Square. This included garage graphics, interactive electronic directories, as well as identification, information, direction and regulatory graphics for both pedestrian and vehicular traffic.